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Polyester
Directed byJohn Waters
Produced by
  • John Waters
Written byJohn Waters
Starring
  • David Samson
Music by
CinematographyDavid Insley
Edited byCharles Roggero
Production
company
Distributed byNew Line Cinema
Release date
Running time
86 minutes[1]
CountryUnited States
LanguageEnglish
Budget$300,000[2]

Polyester is a 1981 American comedy film directed, produced, and written by John Waters, and starring Divine, Tab Hunter, Edith Massey, and Mink Stole. It is a send-up of the melodramatic genre of women's pictures, particularly those directed by Douglas Sirk, whose work directly influenced this film, as well as a satirical look at suburban life in the early 1980s involving divorce, abortion, adultery, alcoholism, foot fetishism, and the religious right.

Polyester was filmed in Waters' native Baltimore, Maryland, and features a gimmick called 'Odorama', whereby viewers can smell what they see on screen using scratch and sniff cards, in a stylistic tribute to the work of William Castle, whose films typically featured attention-grabbing gimmicks.

Plot[edit]

Housewife Francine Fishpaw (Divine) watches her upper-middle-class family's life crumble in their suburban Baltimore home. Her husband Elmer (David Samson) is a polyester-clad lout who owns an adult movie theater, causing anti-pornography protesters to picket the Fishpaws' house. Francine's Christian beliefs are also offended by the behavior of her children—Lu-Lu (Mary Garlington), her spoiled, promiscuous daughter, and Dexter (Ken King), her delinquent, glue-sniffing son who secretly derives pleasure from stomping on women's feet.

Francine's troubles are compounded by her cocaine-snorting mother La Rue (Joni Ruth White), a class-conscious snob who robs her daughter blind and constantly derides her obese appearance.La Rue berates Francine for befriending her former housecleaner, Cuddles Kovinsky (Edith Massey), a simple-minded woman who tries to console Francine with 'seize-the-day' bromides. Cuddles inherits a large sum of money from a former employer, further infuriating La Rue.

After Francine discovers her husband is having an affair with his secretary, Sandra Sullivan (Mink Stole), she confronts them during a motel tryst and demands a divorce. Francine then falls into alcoholism and depression, exacerbated by her children's behavior: Lu-Lu becomes pregnant by her delinquent boyfriend Bo-Bo Belsinger (Stiv Bators) and announces she is getting an abortion; and after Dexter is arrested at a supermarket for stomping on a woman's foot, the media reveal that he is the Baltimore Foot Stomper who is terrorizing local women with his serial attacks.

Lu-Lu goes to a family planning clinic for an abortion, but is harassed by anti-abortion picketers. She returns home and tries to induce a miscarriage, causing Francine to call an unwed mothers' home. Two nuns arrive, force Lu-Lu into the trunk of their car, and take her to a Catholic home for unwed mothers. La Rue is shot by Bo-Bo and his friend, who have come to trash the Fishpaw house on Halloween night. La Rue manages to retrieve the gun and shoots Bo-Bo, killing him. After Lu-Lu flees the unwed mothers' home, she returns home to discover her boyfriend's dead body and is so distraught that she attempts suicide. Francine comes home and faints after witnessing her daughter's suicide attempt—and the apparent suicide by hanging of the family dog, Bonkers, based on a suicide note left near the dog's dangling body.

However, Francine's life soon begins to change. Dexter is released from jail, having been rehabilitated. Lu-Lu suffers a miscarriage from her suicide attempt and is contrite about her past, becoming an artistic flower child who embraces macramé. Francine finally summons the strength to quit drinking, confronts and rebukes her mother, and finds new romance with Todd Tomorrow (Tab Hunter). Todd proposes marriage to an elated Francine, who accepts. However, Francine soon discovers that Todd and La Rue are romantically involved and conspiring to embezzle her divorce settlement and drive her insane.

Elmer and Sandra break into the house to murder Francine, but are killed by Dexter and Lu-Lu: Dexter steps on Sandra's foot, causing her to accidentally shoot Elmer, and Lu-Lu uses her macramé to strangle Sandra. When Cuddles and her German chauffeur and fiancé Heintz (Hans Kramm) arrive, their car runs over La Rue and Todd, killing them. The film concludes with a happy ending for Francine, her children, and newlyweds Cuddles and Heintz.

Cast[edit]

  • Divine as Francine Fishpaw
  • Tab Hunter as Todd Tomorrow
  • David Samson as Elmer Fishpaw
  • Edith Massey as Cuddles Kovinsky
  • Mink Stole as Sandra Sullivan
  • Ken King as Dexter Fishpaw
  • Mary Garlington as Lu-Lu Fishpaw
  • Joni Ruth White as La Rue
  • Stiv Bators as Bo-Bo Belsinger
  • Hans Kramm as Heintz
  • Rick Breitenfeld as Dr. Arnold Quackenshaw
  • Susan Lowe as Mall victim
  • Cookie Mueller as Betty Lalinski
  • George Hulse as Principal Kirk
  • Mary Vivian Pearce and Sharon Niesp as Nuns
  • Jean Hill as Gospel bus hijacker
  • George Figgs as Abortion picketer
  • Marina Melin as Supermarket Victim

Production[edit]

Waters' usual troupe of actors, the Dreamlanders, played minor roles in Polyester compared to Waters' previous films Desperate Living, Female Trouble, and Pink Flamingos, which starred several Dreamlanders in major roles. Only two Dreamlanders, Divine and Edith Massey, received top billing in this film. Dreamlander perennials Mink Stole, Mary Vivian Pearce, Cookie Mueller, Sharon Niesp, Marina Melin, Susan Lowe, and Jean Hill played small roles in Polyester. While their parts are integral to the plot, they are much smaller compared to their earlier roles.

Principal photography for the film took place over the course of three weeks in October 1979.

Polyester was the first Waters film to skirt the mainstream, even garnering an R rating (his previous films were all unrated or rated X—the equivalent of the Motion Picture Association of America's present-day NC-17 rating). The film was set in a middle-class suburb of Baltimore instead of its slums and bohemian neighborhoods, the setting of Waters' earlier films.

Music[edit]

These are the only songs known to be in the film:[3]

  1. 'Polyester' by Tab Hunter – words and music by Chris Stein and Debbie Harry
  2. 'Be My Daddy's Baby (Lu-Lu's Theme)' by Michael Kamen – words and music by Harry and Kamen
  3. 'The Best Thing' by Bill Murray – words and music by Harry and Kamen

Women's pictures[edit]

Polyester was a send-up of women's pictures, an exploitative genre of film that was popular from the 1950–60s and typically featured bored, unfulfilled, or otherwise troubled women, usually middle-aged suburban housewives, finding release or escape through the arrival of a handsome younger man. Women's pictures were typically hackneyed B-movies, but Waters specifically styled Polyester after the work of the director Douglas Sirk, making use of similar lighting and editing techniques, even using film equipment and movie-making techniques from Sirk's era.[citation needed]

Odorama[edit]

Original German Odorama card for the film

Odors, especially Francine's particularly keen sense of smell, play an important role in the film. To highlight this, Waters designed Odorama, a 'scratch-and-sniff' gimmick inspired by the work of William Castle and the 1960 film Scent of Mystery, which featured a device called Smell-O-Vision. Special cards with spots numbered 1 through 10 were distributed to audience members before the show, in the manner of 3D glasses. When a number flashed on the screen, viewers were to scratch and sniff the appropriate spot. Smells included the scent of flowers, pizza, glue, gas, grass, and feces. For the first DVD release of the film the smell of glue was changed due to, as Waters states, 'political correctness'. The gimmick was advertised with the tag 'It'll blow your nose!'[4]

After being prompted to scratch and sniff a bouquet of roses, viewers are subjected to a series of mostly foul-smelling odors, and thus fall victim to the director's prank.

Scratch And Sniff Live Mixing Games

The ten smells (developed by 3M per John Waters in the supplements section of the DVD release) are:

  • 1. Roses
  • 2. Flatulence (Natural ass)
  • 3. Model airplane glue
  • 4. Pizza
  • 5. Gasoline
  • 6. Skunk
  • 7. Natural gas
  • 8. New car smell
  • 9. Dirty shoes
  • 10. Air freshener

A video release omits the numbers flashing onscreen as well as the opening introduction explaining Odorama. This version, created by Lorimar-Telepictures, was shown on cable TV in the United States.

The Independent Film Channel released reproduction Odorama cards for John Waters film festivals in 1999.

Waters expressed his delight at having the film's audiences actually 'pay to smell shit' on the commentary track of the film's 2004 DVD release.

Producers of Rugrats Go Wild (Paramount) used the Odorama name and logo in 2003, somewhat upsetting Waters when he learned that New Line Cinema had let the copyright lapse.[5][6]

The 2011 film Spy Kids: All the Time in the World uses a scratch and sniff card now called 'Aromascope', which is advertised as providing the fourth dimension in its '4D' format.

The film was re-screened by Midnight Movies at the Edinburgh International Film Festival in June 2011. The Odorama cards were recreated by Midnight Movies, Little Joe Magazine, and The Aroma Company to allow viewers to interact with the film as originally intended.

Critical response[edit]

Polyester received some good reviews from the mainstream press. Said Janet Maslin of The New York Times:

Ordinarily, Mr. Waters is not everyone's cup of tea — but Polyester, which opens today at the National and other theaters, is not Mr. Waters' ordinary movie. It's a very funny one, with a hip, stylized humor that extends beyond the usual limitations of his outlook. This time, the comic vision is so controlled and steady that Mr. Waters need not rely so heavily on the grotesque touches that make his other films such perennial favorites on the weekend Midnight Movie circuit. Here's one that can just as well be shown in the daytime.

The film currently holds a 91% 'fresh' rating on Rotten Tomatoes from 22 reviews.[7]

In popular culture[edit]

A scene in which Principal Kirk calls Francine to inform her about Dexter's expulsion from school was sampled by Australian electronic music group The Avalanches in their single 'Frontier Psychiatrist'.[8]

References[edit]

  1. ^'POLYESTER (X)'. GTO Films & Video Ltd. British Board of Film Classification. Retrieved October 25, 2013.
  2. ^'Polyester (1981) - Box office / business'. Internet Movie Database. Amazon.com. Retrieved October 25, 2013.
  3. ^'Polyester (1981)'. IMDb. Retrieved February 22, 2015.
  4. ^Neil Gaiman, Kim Newman, Ghastly Beyond Belief, Arrow Books, 1985, ISBN0-09-936830-7, p. 193
  5. ^Waters, John (2006). The Simpsons The Complete Eighth Season DVD commentary for the episode 'Homer's Phobia' (DVD). 20th Century Fox.
  6. ^Waters, John (2006). This Filthy World (DVD). Red Envelope Entertainment.
  7. ^Polyester at Rotten Tomatoes
  8. ^Page for the sample on WhoSampled.

External links[edit]

Wikiquote has quotations related to: Polyester
  • Polyester on IMDb
  • Polyester at Rotten Tomatoes
  • Polyester: The Perils of Francine an essay by Elena Gorfinkel at the Criterion Collection
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Polyester_(film)&oldid=934926944'
Website
(Redirected from Scratch 'n sniff)

Scratch and sniff technology generally refers to stickers or cardboard items that have been treated with a fragrant coating. When scratched, the coating releases an odor that is normally related to the image displayed under the coating. The technology has been used on a variety of surfaces from stickers to compact discs. 3M invented the technology in 1965, using a process originally developed for carbonless copy paper called microencapsulation.[1]

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Use[edit]

Scratch-and-sniff stickers became popular in the late 1970s, and remained so through to the mid-1980s. In 1977, Creative Teaching Press produced some of the earliest scratch and sniff stickers. These stickers were mainly marketed to teachers as rewards for their students.[2]

For a time, scratch-and-sniff stickers were used to diagnose anosmia, although this practice later declined.

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Utility companies have enclosed scratch and sniff cards in their bills to educate the public in recognizing the smell of a methane gas leak. In 1987, cards distributed by the Baltimore Gas and Electric Company led to a rash of false alarms when the scents of cards in unopened envelopes were mistaken for real gas leaks.[3]

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Production[edit]

Scratch and sniff is created through the process of micro-encapsulation. The desired smell is surrounded by micro-capsules that break easily when gently rubbed. The rub to release action breaks the micro-encapsulated bubbles and releases the aroma. Because of the micro-encapsulation, the aroma can be preserved for extremely long periods of time.

While there were hundreds of companies that put out Scratch and Sniff stickers, the most well known are the originators Creative Teaching Press (CTP) (who later renamed them Sniffy's in 1980/1981), Trend Enterprise's Stinky Stickers line (which followed directly after CTP), Hallmark, Sandylion, Spindex, Gordy, and Mello Smello.

More recently the BBC reinvented Scratch and Sniff cards with a version that accompanied a new television series 'Filthy Cities'. Viewers were invited to use the aroma cards at home to experience the nasty smells of Medieval London and Revolutionary Paris as they were taken on a journey back in time to the 'filthy cities' of yesteryear.The four aromas included Sewage, 18th Century Tannery, Marie Antoinettes' Perfume and Pong de Paris.The fragrances and scratch and sniff cards were developed by The Aroma Company Europe in Oxfordshire using aroma touch to smell technology.

In popular culture[edit]

German scratch and sniff card from the film Polyester

Apart from the stickers, scratch and sniff surfaces are to be found on some objects in popular culture:

  • 'Scratch 'n Sniff Studio - edible art curatorial initiatives, where attendees can eat and smell the art, co-founded by curator, artist, and food person, Emma Orlow. [4]
  • Gran Turismo 2 and FIFA 2001 featured a scratch and sniff disc.
  • Leisure Suit Larry: Love for Sail! featured a scratch and sniff card – the CyberSniff 2000 – which had nine different scents. The game would flash a coloured square with a number in it up at points during the game for the player to smell the corresponding square on the card.
  • The vinyl cover of Dandelion Gum, an album by Black Moth Super Rainbow, has a scratch and sniff surface.
  • The Player's Guide packaged with the 1995 Super NESvideo gameEarthBound included six scratch and sniff cards. One contained a mystery scent; if the player guessed the smell and sent in the card to Nintendo, they would receive a prize. The scent turned out to be pizza.
  • The 1986 Infocom interactive fiction game Leather Goddesses of Phobos came with a scratch and sniff card, as part of the game's feelies.
  • The 1981 movie Polyester, directed, produced, and written by John Waters, was released featuring a gimmick called 'Odorama', whereby viewers could smell what they saw on screen through scratch and sniff cards. The Odorama gimmick was also used for the 2009 Sydney Underground Film Festival screening of Water's 1972 cult classicPink Flamingos. Several other movies had used this idea, such as Rugrats Go Wild and Spy Kids: All the Time in the World, the latter you had to rub instead of scratch. In 2011 Midnight Movies reproduced Polyester 'Odorama' for the Edinburgh Film Festival using replica scratch and sniff cards with the original 10 aromas used in the 1981 movie.
  • Little Golden Books in the 1980s offered a series of scratch and sniff books called Little Golden Sniff It Books. Titles included What! No Spinach?: A Popeye Story,The Hedgehogs' Christmas Tree,Walt Disney's Donald Duck in Where's Grandma?, and The Mouse Family's New Home.
  • The band Mae released a limited edition CD during their US tour with a scratch and sniff surface. It was scented like the ocean and the crowd was encouraged to smell the discs during their song 'The Ocean'.
  • Katy Perry made her album Teenage Dream [Deluxe Edition] smell like cotton candy through scratch and sniff technology.
  • In the Pushing Daisies episode 'The Smell of Success', olfactory scientist Napoleon LeNez has written a scratch and sniff book for using odours to bring success in the life of the reader. The protagonists investigate a murderous attempt to sabotage his book launch.
  • Goregrind band The County Medical Examiners's 2007 debut album, Olidous Operettas, had a scratch and sniff CD face that, according to vocalist/guitarist Dr. Fairbanks, 'will smell like rotten meat'.
  • Hustler Magazine's August 1977 issue had a Scratch 'n' Sniff centerfold.
  • London New Year Celebrations 2013[5][6][7][8]
  • DC Comics published a scratch-and-sniff-themed Annual issue of Harley Quinn in 2014.[9]
  • Marina and the Diamonds made a 6 vinyl disc pack for her album Froot that each contained a scratch and sniff surface on the sleeves.
  • King Gizzard & The Lizard Wizard included a banana-scented scratch-and-sniff sticker on their album Flying Microtonal Banana.

References[edit]

  1. ^Soniak, Matt. 'How Does Scratch and Sniff Work?'. Mental Floss. Retrieved June 29, 2016.
  2. ^http://www.bubbledog.com/sns/ctp.html
  3. ^AP (1987-09-06). 'Noses Are Out of Joint Over Baltimore Smell - New York Times'. Nytimes.com. Retrieved 2014-08-12.
  4. ^https://www.scratchnsniffstudio.com/
  5. ^'BBC News - London to 'taste' New Year's celebrations at fireworks display'. Bbc.co.uk. 2013-12-31. Retrieved 2014-08-12.
  6. ^The Huffington Post UK/PA (2013-12-31). 'London New Years Eve 2013: Scratch 'N' Sniff 'Multi-Sensory' Fireworks Celebrations To Kick Off In The Capital'. Huffingtonpost.co.uk. Retrieved 2014-08-12.
  7. ^agencies 12:01AM GMT 31 Dec 2013 (2013-12-31). 'New Year's Eve London revellers will 'taste and smell' fireworks party'. Telegraph. Retrieved 2014-08-12.
  8. ^Layton, Josh (2014-01-01). 'New Year's Eve 2013: Celebrations from all over the world - the globe says goodbye to 2013 in style - Mirror Online'. Mirror.co.uk. Retrieved 2014-08-12.
  9. ^Harley Quinn Annual #1 (October 2014)

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External links[edit]

  • Scratch and Sniff Library - Personal website containing scanned images of stickers
  • '80s Scratch and Sniff Sticker Collection - Personal website containing scanned images of stickers printed in the 1980s

Scratch And Sniff Website

Retrieved from 'https://en.wikipedia.org/w/index.php?title=Scratch_and_sniff&oldid=945542215'